NFL to NBA: Are Enhanced Sports Livestreams Game-Changers for Gen Z?
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Nine in ten Gen Z sports fans use social media to consume content as consumption habits shift, says study - SportsPro
Inside Amex's NBA 2K23 Activation to Drive Gen Z Engagement
Survey: Sports fans increasingly prefer highlights over live games
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The NFL's taunting rules solidify how old men are ruining football
How Big Sports Leagues Are Trying to Woo the Gamer Generation - The New York Times
Like it or not, Gen Z's decisions are already changing the sports landscape
Gen Z Sports Consumption and the Industry's Efforts to Increase It
CNBC: Ice Cube's BIG3 Basketball League Signs Media Rights Deal With Triller – BIG3
Ron Cook: When will athletes learn to put the phone down?
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