NBC's Sunday Night Football crew has covered Super Bowls before, but none like this
Super Bowl LII Archives - NBC Sports PressboxNBC Sports Pressbox
Live From Super Bowl LII: NBC Deploys Quartet of Onsite Sets for Six Hours of Sunday Pregame Programming
Regular Season Game 1 - Chiefs vs. Browns (9-12-21) by Kansas City Chiefs - Issuu
Super Bowl LII: NBC's Production of The Big Game – By the Numbers
Live From Super Bowl LII: NBC Sports Embarks on Largest-Scale Live Game Production in History
Early Super Bowl ratings are down slightly, but the NFL and NBC are still winners
Marketing Lessons from Super Bowl LII - Food Marketing Awards, ChefsBest
Super Bowl Advertising 2018: Who's Buying Ads in Super Bowl LII - Ad Age
NBC's Super Bowl telecast draws 103.4 million viewers, tumbling 7% to lowest level since 2009 - Los Angeles Times