NBC draws lowest summer Olympics ratings ever for Tokyo Games
Broadcasting (Chapter 7) - Entertainment Industry Economics
NBC Chases Millennials With Every-Viewer-Counts Olympic Strategy - Bloomberg
Ratings for Olympics Opening Ceremony Fall 36% From 2016 - WSJ
Netflix Ad Woes: Inventory Shortage, Underdelivery, Cash Back To Advertisers 12/16/2022
TV Tech 0481 - Jan 2023 by Future PLC - Issuu
Broadcasting (Chapter 7) - Entertainment Industry Economics
NBC Looks to Top $1.25 Billion Olympic Ad Sales Record in Tokyo –
provides make goods to advertisers for viewership shortfall - NBC Sports